How to reduce the bounce rate on a website?
To improve bounce rate (decrease it) - you need to follow this simple strategy:
- Make sure that pages load fast on the slow 3G mobile connection (reduce the size of HTML code, scripts, and images).
- Take a survey on how good your website design is (redesign if needed).
- Use an adaptive template (make your site mobile-friendly).
- Check if the text is readable on all devices.
- Check that the text is written for people and not for robots.
- Use facts supported by links to reliable sources.
- Link your page to related content on your website.
- "Sell" every link - make people want to click through and read more.
What causes a high bounce rate?
High bounce rate causes:
- The user can't wait for the page to load.
- Broken design (also old style design from 1990x).
- Not adaptive (not mobile friendly).
- Unreadable text (small font, solid text, toxic background).
- Meaningless text.
- False information (distortion of facts).
- Lack of links to the page.
What is the bounce rate in SEO?
For SEO bounce rate - is one of the ranking factors. Nobody knows how strong is the impact of this factor on SEO. But usually, first places on Google pages have a low bounce rate.
What is a good bounce rate for your website or blog?
An ideal bounce rate for a web page is lower than 25%. If you have it in the range from 0 to 25% - it is good.
What is a good bounce rate for a landing page?
For one-page landings - the bounce rate will be 100% (because no other pages). But the key metric for the landing page is conversion rate (not bounce rate).
What is the bounce rate?
Bounce rate is a percentage of visitors who came to the page and close it without viewing other pages.
What is a high bounce rate?
80%+ - is really high bounce rate. But in some cases, it can be normal. For example (for query "weather today"): If you open the page and found what you need on the first screen - you just close the page.
What is the bounce rate in google analytics?
In google analytics bounce rate - is a metric that shows % of people who visit only one page (entry page). It is calculated for each page.
If your page has a 100% bounce rate for 1000 visitors and only one visitor came direct to this page - it means only this one visitor bounced.
For the other 999 visitors, you can check the exit rate - % of visitors who came to this page from other pages on your website and closed the tab.