6 rules that will help increase the position in search results
1. Improve snippets
Rich snippets draw much more attention to the page. In the featured snippet, you can include information about the author of the page content using the rel=”author” tag; video fragment and other elements. Using micro-markup, you can create an attractive and clickable snippet from the user's point of view. For example, you can add the most beneficial page titles to the snippet, change descriptions, use a breadcrumb instead of a long and unattractive URL. By the way, recent research proves that the attractiveness of the URL also affects the number of clicks on the snippet.
2. Optimization of the "least valuable" pages of the site
The meaning of this approach is as follows: sometimes, there are several pages on the site that are not of particular value to users and are not indexed very well by search robots. To understand how valuable content is contained on the pages of the resource, the webmaster should analyze the site as a whole. If low-quality, advertising or useless content for the user is found on any pages, they should be closed from indexing. Do not neglect the actions to improve the pages - this will allow you to significantly increase the number of resource pages in the index.
3. Page load speed
By increasing it, you can reduce the number of returns to SERP from the pages of the site. This, in turn, will increase the number of potential buyers and visitors who will appreciate your content and share it with others.
4. Reviews on the site
Ask content consumers; buyers of a product or service to leave a review about the site or share the content of the page with friends in social media. Naturally, if they were satisfied with the service.
5. Identification of pages on the site with a small amount of organic traffic from search
It happens that the page is distinguished by a large number of repeated transitions, user involvement in interacting with the content, a large number of clicks on the page content. However, it doesn't get clicked from the search. Most often, the reason lies in the fact that such pages have not been well-optimized, and the keywords are not relevant to the search queries of users.
It is important to identify these pages and involve professional SEO specialists in working on them: choose the right keywords; work with headings; more actively distribute content in social networks and services. Sometimes it makes sense to change the URL and then use a 301 redirect. This technique will allow the owner of the resource to achieve re-indexing of the page, and it will finally receive well-deserved search traffic.
6. Link building still rules!
We should not forget that certain methods of link building, such as posting articles in directories, guest blog posts, buying links on low-quality sites, are forever a thing of the past. Nevertheless, the SEO specialist still has a sufficient number of tools at his disposal to build a link profile.
To find thematically similar publications, you can use tools such as: Open Site Explorer, Fresh Web Explorer or Majestic SEO. Another tool - Link Intersect - allows the resource owner to find thematically similar pages that in the recent past referred to competitor sites. Majestic SEO provides a similar opportunity.
Having identified sources of interest, you can make a list and try to get in touch with resource administrators. For example, you managed to find the account of a journalist who reads your Twitter and, in doing so, previously published an article about your competitor. The first thing to do is to contact him and discuss the possibility of publishing with your company name and adding a link to your site in the text.