Semantic core - collection and clusterization
What is a semantic core, why is it needed?
The semantic core is a set of keywords that people will use to search for a site. It is necessary for users to see your site in the search engine results, go to promoted pages and read articles or order goods / services.
How many queries should be in the semantic core?
In fact, the more requests you collect, the better you will understand the needs of the target audience. And the more needs you cover in answers, products or services on your site, the better your site will look in the eyes of the search engine.
Where to look for keywords?
Keywords selection services
- Google Keyword Planner
- Yandex Wordstat
How to assemble a semantic core for an information site?
To compile a semantic core, you need to collect all search queries related to the topic of the site, divide them into semantic groups (clusters) and make an article for each group. Thus, each article will respond to specific user requests and receive traffic on them.
How to make a semantic core for contextual advertising?
For contextual advertising, it is desirable to use the same clusters as for the main sections or articles of the site. To split key queries into clusters, you will need a tool - a semantic core clusterer
What is Semantic Core Clustering?
Clustering of the semantic core is a breakdown of search queries into groups based on certain conditions, similarity and meaning. Based on this breakdown (cluster), the content for each page is formed.
How to check the semantic core?
The first thing you need to pay attention to is the share of non-targeted traffic in the core - this is when there are very similar requests, but the user is actually looking for something completely different. You can understand this if you break queries into clusters with this clusterer.
The cluster receives similar requests with additional words that clarify what the user really needs. Looking through the clusters, you will understand which are targeted and which are not, and if the share of non-targeted ones for a mid-frequency query is more than 70%, then this query is not suitable for you. Since it will generate traffic with a high bounce rate of 60% or more, which will have a bad effect on behavioral factors and the overall ranking of the site.
You can check the collected semantic core on the pages of competitors using this service. It will show for which queries the page of the site is optimized and for which it is not.
How to expand the semantic core
You can easily expand the semantic core using the Google Keyword Planner.
- remove geo-targeting (delete country);
- remove the website url (clear the field);
- enter 3 main keywords;
- click get results;
- if more frequent queries are suggested, add them as keywords;
- click get results again;
- you can also add words from those suggested in the line "Expand your search:"
- the scheduler is limited to 10 phrases, so remove very similar ones and use the most frequent and diverse ones;
You can also expand the core by collecting additional queries for already clustered segments, refining each of the segments with narrower additions from "Expand search:"
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